immediacy 0

Immediacy

Sometimes when I arrive home I wonder where we are going in terms of be informed inmediatly.That´s what I call the millenial´s problem : immediacy . Sometimes when we meet someone we can notice...

programmatic advertising 0

Programmatic advertising

August is not the best month in digital advertising and we hope the coming months are better for advertising investment. Back to school is very close, and September pokes his head, whether to renew...

verano publicitario 0

Advertising during the summer

Summer months are pretty tough in terms of advertising is concerned. Advertisers reduce their investment, we are enjoying the holidays and we also consume less digital content. How do summer months affect on programmatic...

programatica 0

The false myth of programmatic advertising

Programmatic advertising can be defined as the automation of the buying and selling at digital advertising (simplifying a lot). A process in which, thanks to technology, the mechanisms are optimized giving both sides more...

adblock 0

Adblock´s threat

The figure is over 300 million dowloads,Adblock implies a threat to digital advertising. It consists of a plugin which allows you to block digital advertising and since several months it even allows you doing...

publicidadprogramatica 0

Interview with Luca Brighenti

Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digital media and advertising. Luca Brighenti Manager, Demand & Partnerships at Improve...